I like Blackbird's ideas. Maybe they would work well on a brochure too?
I didn't understand the Umbrella Syndrome idea... isn't that more vague than Chronic Fatigue Syndrome?
@teejkay - If you think any of the ideas could be useful in brochures, feel free to run with them. I'm going to have to ease off for a few days, but I'm all about the initial idea anyway, so if the start point is useful, it's probably better for someone else to use it.
@charityfundraiser - It is more vague, but to my mind more inclusive. It was this thread that caused the ideas to appear, but you're right, it's not helping re-branding. Maybe there should be a 'future ad campaign' thread. (I only mentioned it at the end of one of my posts, but the umbrella logo is more of a placeholder for a global ME/CFS name, charity or web address)
I'm thinking these ad campaigns should be for after the WPI study is confirmed multiple times and after the blood supply issue is determined to be a problem. The public is ignorant of the subject either way. But if we run the campaigns before and the study falls through or the blood supply isn't an issue, then we repeat casting doubt on the disease as a real issue. If we wait till after things are confirmed, then we don't risk that. It is probably only a matter of several months before we know more info.
Agreed, but we can't guarantee which of us will be fit to put one together when the time comes. Certainly if it needs to be done quickly. If we can get a start and build a bunch of themes and ideas in advance, it could help when the time does come.
I've seen MS and AIDS ads on buses btw. Also people with MS used to come to the Elementary School I taught at to hold educational assemblies for the students. I'd love to see that happen for CFS.
Let's get US on the bus!