I think the question is posed to the people in the vid and the answer for most of them is: a lot! I think it is meant, in part, to challenge Simon Wessley to look at himself and ask himself that question. I think that is a very valid, if somewhat surprising, approach.
My fear is that Simon would probably see it and think he had done all manner of pride inducing stuff. Interesting none the less.
ok after a few hours of the video going off line, im pleased to say its now back up! (new and improved ;-))