Is pretending to fight against the same thing you're actually promoting a known propaganda tactic?
Pretending to be against stigma while promoting extremely stigmatizing ideas.
Pretending to be helping patients while promoting policies and treatments that cause harm.
Pretending to be on the side of science while ignoring the biomedical literature on ME/CFS.
Related:
"Deception in animals is the transmission of misinformation by one animal to another, of the same or different species, in a way that propagates beliefs that are not true...
Some animals may use tactical deception, with behavior that is deployed in a way that other animals misinterpret what is happening to the advantage of the agent. Some of the evidence for this is anecdotal, but in the great apes in particular, experimental studies suggest that deception is actively practiced by some animals...
Tactical deception (also referred to as functional deception) has been defined as 'acts from the normal repertoire of [an] agent, deployed such that another individual is likely to misinterpret what acts signify, to the advantage of the agent'. In other words, it is the active use of communicative or display skills already employed by the organism in order to mislead another individual. It has been specified in some studies that this is an intraspecific behavior, meaning that it occurs between members of the same species. Most other kinds of deception are meant to fool members of a different species.
Tactical deception can also be achieved when the deceiver withholds information by failing to perform an expected action, such as giving a warning call [reporting harms??] when danger is observed. This sort of deception can be costly to the user in that tactical deception mostly occurs in social animals which may lose trust of fellow group-members when their deceit is discovered..."
http://en.wikipedia.org/wiki/Deception_in_animals