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You say 'people with ME know there is a lot more going on' they state exactly that, they talk about the whe situation as a whole system with potentially many things wrong, stress- whether that be intense or mild can stop the body from healing... look up the relaxation response online. Even negative thoughts can trigger a PHYSICAL stress response which prevents recovery.I think as lot of London ME patients feel your concern Keith. We all know someone who has been sucked into this "clinic" and if you go to a local group someone has been parted with their money.
Something they do well is to wrap some science into the psychobabble. They trawl around for whatever is new in the way of treatment and incorporate that in their literature. It gives a veneer of being about the physical treatment for ME but what they are about is psychological.
A while back I completed a questionnaire for them and it was all about stress, stress, stress and I mean psychological stressors leading to burnout. This may well suit some people who do have a lot of stress and aren't coping but anyone with ME knows that there is going to be a lot more going on.
Yes, the owner of the clinic did learn a lot about marketing from his uncle.