snowathlete
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As @Keela Too says, it is a very wise strategy to do whatever you can to expand your followers beyond the ME/CFS community. It can take some effort (less if it is a hobby you already have or specialism you already know about or whatever) but is well worth it.
If you spend all your time focused on ME/CFS then that effort may not actually get much reach. But if you spend even a small portion of that time on building relationships outside of ME/CFS then some of those followers may actually pay some attention to your ME/CFS information too and that takes you out of the ME/CFS world which in my view is essential to us increasing awareness. If only one modest follower of yours who has nothing to do with ME/CFS retweets your ME/CFS tweet to their followers then likely all of their followers have never heard the information before. Obviously, you have to be very aware of not scaring off followers from either group by tweeting too much on one or the other subject, but although I may lose a few followers due to this, I think the benefits outweigh the loss.
I am very focused on this strategy right now - trying to reach a large audience outside of the ME/CFS community - working away slowly on a big project.
I think this is a great thread. Social media is such an under-utilised opportunity at the momment. Lots of scope to really achieve things in these areas.
If you spend all your time focused on ME/CFS then that effort may not actually get much reach. But if you spend even a small portion of that time on building relationships outside of ME/CFS then some of those followers may actually pay some attention to your ME/CFS information too and that takes you out of the ME/CFS world which in my view is essential to us increasing awareness. If only one modest follower of yours who has nothing to do with ME/CFS retweets your ME/CFS tweet to their followers then likely all of their followers have never heard the information before. Obviously, you have to be very aware of not scaring off followers from either group by tweeting too much on one or the other subject, but although I may lose a few followers due to this, I think the benefits outweigh the loss.
I am very focused on this strategy right now - trying to reach a large audience outside of the ME/CFS community - working away slowly on a big project.
I think this is a great thread. Social media is such an under-utilised opportunity at the momment. Lots of scope to really achieve things in these areas.
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