I have to agree with Mr. Kite. We don't actually know if that bloke in the photo has ME/CFS or not. It's an invisible disease.... that's a big part of our problem, isn't it?
ME is no more an "invisible disease" than cancer or MS or the 'flu. "Invisible illness" is just a get-out clause for any bigot to excuse their behaviour and I wish people wouldn't keep furthering that myth that it's okay to put the boot into some illnesses because they're supposedly intrinsically
not cool. Tell people you have cancer or MS and funny how that will shut them up, isn't it.
But back to the using pics of healthy people acting "tired". The fact is the picture should at the worst be neutral or should preferably inform reader and complement the text.
A healthy person isn't neutral because it comfirms prejudices that ME is trivial, and that it's defined by being "tired". It's not informative because it doesn't show in anyway how ME is a disease as serious as any other major disease, and it's hardly complementary to the text because it says nothing about viruses, infection, risks to the blood supply, pathology, biomedical research, etc.
At least showing trappings of disability disabuses the public. And of course everyone is technically disabled (the CCD requiring 50% disability; employment law). Why waste a chance to teach the public something?
There are so many different angles they could have taken, doesn't even have to be a picture of a person (or mouse).