OK Mark, here comes the pushy newbie.
I generally find it is easier to work with something and knock it into shape, so here are my ideas. I'm not the sensitive sort, so I really won't mind how much of it you feel is rubbish: all that concerns me is that we end up with something useful and good.
My thinking went along the lines of how I used to mark statistics coursework. First determining the measurement systems, and setting up the targets for assessing success or failure. In a decent scientific study, these should be trialled and then the decisions more or less set in stone. (From what I can see, items 2. 3 and 4 were changed during the study.) Then the sampling, splitting into groups, and setting up a control group. Then the acquisition and processing of the data, followed by the actual results (and whether the results were successful or not according to the preset criteria). In addition, I have added another item - things that come to light after the trial.
1. They abandoned objective measures.
2. They used a fatigue scale where the average score was 28/33, so the only real way was up (Bill's random walk).
3. They redefined Normal
4. They set a very low target of an improvement in the average score of 2/33 in fatigue and 8/100 in SF36.
5. The use of the Oxford Criteria mean that there were many subgroups. A therapy that helped one subgroup, but did nothing for the others, even harming a few, would nevertheless show an improvement.
6. Many were excluded from the sample (your no.1)
7. They did not set up a control group, although they almost treated the SMC group as though it was one. Members of that group didn't receive the same attention of course, and if results are weak, a proper control group is essential to evaluate the placebo effect.
8. They trivialise adverse events.
9. The actual results were very poor: if you subtract the improvement made by the SMC group from the GET+SMC or CBT+SMC results, SMC in general outperforms GET or CBT. That could mean a large placebo effect: it could mean that having specialist medical attention prescribe drugs to help with pain/sleep is significant.
10. Subsequently we are told that it takes 7 or 8 patients to follow the therapy for a year for one to show a clinically significant improvement (not a return to near normality). That means that 6 or 7 have wasted their time. Sorry, that's a bit emotive ;-)
I think the order should be different though: it should be in an order that gives the most impact. I think perhaps 8, 9 and 10 create the initial impact, then the others home in on the reality of why it was such a bad study.
Over to you!