JPV
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I'm not suggesting to copy this fundraising campaign, but I think it's a good example on how a little bit of creative thinking can help raise awareness for a cause....
Ice Bucket Challenge Inspires Unprecedented Giving to ALS
Washington, D.C. (August 17, 2014) — As of Sunday, August 17, 2014, The ALS Association has received $13.3 million in donations compared to $1.7 million during the same time period last year (July 29 to August 17). These donations have come from existing donors and 259,505 new donors to The Association.
In a message posted yesterday, Barbara Newhouse, President and CEO of The ALS Association, explains what this incredible outpouring of awareness and generosity means in the fight against the disease.