Hip
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The Palo Alto newspaper coverage has in turn been covered in 'Scope', an online Stanford Medicine publication:
http://scopeblog.stanford.edu/2015/...diseases-we-know-nothing-about-a-look-at-cfs/
I really like the catchphrase title of that article:
“This is probably one of the last major diseases we know nothing about”.
We could use that phrase in advocacy campaigns: it nicely encapsulates the fact that ME/CFS is still a major area of scientific ignorance.
Science does not like to have major uncharted areas where it knows next to nothing about; so that phrase neatly plays on scientific instincts of curiosity and exploration.