I've worked for several non profits doing media, petitions, online campaigns and stuff... I worked for HRC, Planned Parenthood, and Equality Tennessee...
i wanted a petition that would do several things
1) show our mostly (male) elected officials that this disease is also connected to prostate cancer
2) show them there are studies backing us up - use this an opportunity to teach them about the disease
3) frame our desired action as a nutural continuation of scientific progress
4) connect our issue to general public health....