JB: Was there a particular patient who inspired this crusade against TV quackery?
BM: The patient who inspired the policy I wrote was an older woman in her 60s who had a lot of the classic, chronic health problems we deal with in America. She was overweight, she had diabetes, heart disease. And so the physician I was working with was recommending these oral diabetes medications that are pretty standard fare. She had watched the
Dr. Oz Show featuring
green coffee-bean supplements—and how it was great to lose weight—and she was convinced this was going to be a huge impact on her weight.
We tried to politely express concerns that this probably wasn't going to be effective because there's no evidence for it. She refused the diabetes medications. The hope she had placed in the green coffee-bean extract was part of that.