I tend to think that Ben Goldacre's views are fair minded, and usually pretty insightful. He is just interested in the truth of the issues, and interested in exposing shoddy or dishonest science or pseudoscience. I have a lot of respect for people whose fundamental focus is on the truth, and not on some ulterior political or idealogical agenda. Goldacre is certainly not an apologist for the establishment, as his new book called Bad Pharma attests. Goldacre says "Bad Pharma is my book about the misuse of evidence by the pharmaceutical industry, especially the way that negative trial data goes missing in action, and how easy it would be to fix this." He has even hosted a number of published scientific papers on his website which speculate on possible mechanisms for the memory of water. If you have ever looked into the story of Clever Hans, the horse who seemingly could perform mental arithmetic calculations, you will realize just how exquisitely sensitive animals can be to unconscious cues from their owners.