I'm maybe a lone voice here, but I'm not that keen on James Coyne's method of attack. The Brurberg article was very lightweight, but I would have preferred to see it criticised on its own merits (or lack thereof), rather than implying the author is somehow in cahoots with the people he recommends to review.
Of course you're going to pick people sympathetic with your viewpoint, it would be idiotic not to. Unless there's a genuine COI - not just a common perspective - there's not much of a case to answer. The journal could just decline to use those people, that's all that's needed.
Sometimes the Coyne rhetoric just goes one step further than I'm comfortable with.
I suppose its a personal preference, how "reasonable" one should be when battling the claims of those who are not reasonable. Maybe that stuff has its place - fight fire, with fire and all that. But I guess I prefer the idea of us being in totally, completely 100% in the right.
I'm very angry about how these psycho medicine believers are controlling the debate. There's huge bias. But I just don't like this particular tactic.
I think - and I might have misunderstood the sequence of events - that it's not quite as simple as Brurberg just nominating reviewers who shared his perspective.
He was invited to submit a commentary to JHP, which he did. That commentary didn't make it through the JHP's peer review process. Brurberg appealled against this, requesting the right to nominate his own additional reviewers. The journal agreed to this request - but given his own declared CoI (his connection to PACE through his participation in the Cochrane Review) he was specifically asked to ensure that the reviewers he nominated had no relevant CoI of their own. Despite this, of the three reviewers he subsequently nominated two had close professional and personal connections to the PACE authors.
The most generous interpretation you could make of this is that Brurberg simply failed to do any due diligence on the background of his nominated reviewers, despite being pointedly told to check this. But the two problems with this charitable interpretation of events are a) rather than accept that he was at fault, Brurberg has instead attempted to use this episode to publicly smear the JHP, accusing it of censorship of pro-PACE views and b) the PACE team 'have previous' when it comes to this type of behaviour - marking each other's homework (as opposed to subjecting it to genuinely neutral, impartial scrutiny) is pretty much standard operating proceedure for them by this point.
If you want to bring down their house of cards you need not only to expose the bad science, but also the methods they've used to build it and sustain it. Behind the scenes sleight-of-hand like this is how their research got published in the first place. Brurberg's commentary was, as you say, 'lightweight', but the way he's conducted himself - firstly in trying to subvert the peer review process, and secondly in attempting to smear a journal that's been critical of PACE - means that his behaviour definitely deserves to be exposed to the spotlight.
He may come to regret his childish behaviour when PACE is finally publicly debunked and treated as the pseudoscience it is. His response and his defence of his error ridden, ignorant article is on the record.
I'd be surprised if he isn't regretting it right now. His commentary has been torn apart by almost entirely critical comments and his integrity has been damaged by his inaccurate, self-serving account of his dealings with the JHP. I'm not sure what he thought he was going to get out of this, but I doubt he's got it - he's emerged as the villain of the story, rather than the journal that rejected him. What a muppet.