Hope123
Senior Member
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I have zero media/ public relations experience but came across these articles, the first specifically geared to 60 Minutes, which give advice on how to get media interested. There are probably other examples if people google "pitch media". Hopefully other media folks will add to this thread.
http://www.speaktolead.com/2007/04/positive_60_min.html
http://www.publicityinsider.com/pitch.asp
http://sos.wa.gov/library/libraries/projects/outreach/docs/2006/media_pitch.pdf
http://cafirealliance.com/communications/downloads/how_to_pitch_your_media.pdf (ignore the fire-specific comments as this originated with the group producing this)
http://www.speaktolead.com/2007/04/positive_60_min.html
http://www.publicityinsider.com/pitch.asp
http://sos.wa.gov/library/libraries/projects/outreach/docs/2006/media_pitch.pdf
http://cafirealliance.com/communications/downloads/how_to_pitch_your_media.pdf (ignore the fire-specific comments as this originated with the group producing this)