As mentioned, I'd never heard of this site but I'm intrigued as to how they came to notice us invisibles. Somewhere down the article they mention Brian Vastag so I wonder if they simply read washington post health news and therefore became familiar with this.
Anyway, it looks like they have a long history with women's issues and well connected as I said. Gloria Steinem is on the advisory board? Short memory issues. I'm sure she's on ever so many boards but it's one more new avenue of exposure for ME.