As for NOW being in collusion with iHerb, I still have some respect for Now Foods, tho there's some things I just wont order from them, and it could simply have been a case of their not wanting to damage their relationship with one of the largest sellers of their products, so they stuck to the iHerb script.
Which is only a few steps above outright collusion and knowingly selling an adulterated product, but such is the sad, sad world we live in that those niggling distinctions need to be made ....
Thank you @stefanosstef
for the heads up !!!