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"Got ME? Just SMILE!" - Media coverage of the SMILE trial…..
This is a few hours early but I think it would be useful to have a separate thread covering media coverage of the SMILE trial - which may well start on-line once the press embargo is lifted at 11.30pm tonight
I am sitting on a small collection of embargoed material and will release it in due course
We have had a number of media enquiries today at the MEA and it looks as though the Press Association will be spoon feeding journalists with the "good news" about SMILE
We have tried to get journalists interested in covering the other side to the Lightning Process and what should be the main item of news today - the NICE guideline review
However, given all the effort put into SMILE by the SMC, it looks as though this will be the main story - probably accompanied by some dreadful headlines. The one above is just a guess
At the moment it looks as though SMILE will be covered by the Daily Mail and some of the other big circulation daily papers
Two strands of the BBC are seriously interested in SMILE but I don't know for certain if they will cover SMILE tomorrow
What with SMILE and NICE it has been a very hectic day!
Dr Charles Shepherd
Hon Medical Adviser, MEA
This is a few hours early but I think it would be useful to have a separate thread covering media coverage of the SMILE trial - which may well start on-line once the press embargo is lifted at 11.30pm tonight
I am sitting on a small collection of embargoed material and will release it in due course
We have had a number of media enquiries today at the MEA and it looks as though the Press Association will be spoon feeding journalists with the "good news" about SMILE
We have tried to get journalists interested in covering the other side to the Lightning Process and what should be the main item of news today - the NICE guideline review
However, given all the effort put into SMILE by the SMC, it looks as though this will be the main story - probably accompanied by some dreadful headlines. The one above is just a guess
At the moment it looks as though SMILE will be covered by the Daily Mail and some of the other big circulation daily papers
Two strands of the BBC are seriously interested in SMILE but I don't know for certain if they will cover SMILE tomorrow
What with SMILE and NICE it has been a very hectic day!
Dr Charles Shepherd
Hon Medical Adviser, MEA