The ASA uphold MEA's complaint against the LP again thanks to Dr CS

[Countrygirl]

http://www.meassociation.org.uk/201...t-and-the-lightning-process-15-november-2017/

Dr Shepherd referred website advertising material from Lightning Process practitioner Kathy Kent to the Advertising Standards Authority (ASA).

The ASA have now published the following adjudication:

Misleading Advertising:



Kathy Kent breaches UK Ad Rules with health claims about The Lightning Process on the website kathykent.co.uk



Section 12 of the CAP Code requires that advertisers must hold robust scientific evidence to support any health claims relating to their products or treatments. It also requires that advertisers must not discourage essential treatment for conditions which require medical supervision.



The website www.kathykent.co.uk contains misleading claims relating to The Lightning Process and its effectiveness in treating a number of medical conditions, including Depression and Obsessive Compulsive Disorder (OCD).



In 2012 and again in 2013 the ASA investigated health claims relating to The Lightning Process. The ASA found that there was insufficient scientific evidence to support medical claims for The Lightning Process training programme.



The CAP Compliance Team instructed Kathy Kent to remove efficacy claims for The Lightning Process and to refrain from offering advice on conditions which require medical supervision. In the absence of an appropriate response we took the decision on 14 November 2017 to place the company details on this section of the ASA website.



These details shall remain in place until such a time as Kathy Kent has removed or appropriately amended the claims on the website www.kathykent.co.uk to ensure compliance with the CAP Code.



Comment from Dr Charles Shepherd:

“I am very pleased to see that the ASA has once again taken swift and decisive action regarding a complaint from the ME Association relating to unproven therapeutic claims being made by a Lightning Process practitioner.

“However, it is very disappointing to find that the ASA Compliance Team’s instruction to remove these therapeutic claims from the practitioner’s website have not been complied with so far.

“We will continue to monitor what happens.

“This particular complaint is now the subject of a parliamentary question.”

ME Association critique of the SMILE trial:

“The SMILE trial is one of the worst examples of a clinical trial supposedly designed to assess the acceptability, effectiveness and safety of a treatment for ME/CFS that I have come across. In fact, in several ways it is a lesson in how not to conduct a clinical trial in people who have ME/CFS.

 

[Molly98]

Thank you to the MEA and @charles shepherd.

 

[charles shepherd]

From the KK website:

I am an advanced practitioner of the Phil Parker Lightning Process® Examiner and Tutor at Phil Parker Training Institute, London.

There is an interesting account from someone who had paid for a Lightning Process programme on the MEA Facebook page:

https://www.facebook.com/meassociation/


CS

 

[Countrygirl]

This is the advert,

Home
I am an advanced practitioner of the Phil Parker Lightning Process® Examiner and Tutor at Phil Parker Training Institute, London.

After observing the 3 day training programme Dr Rajesh Munglani, Professor and Consultant in pain medicine at West Suffolk Hospital and Nuffield Health Cambridge Hospital, endorses and refers some of his patients to the Lightning Process.

“I have been very impressed with the results of the LP. I have seen the lives of some of my patients transformed by this self-empowering technique. Everyone who has battled with chronic illness and wants to win should have an opportunity to do the Lightning Process.” Rajesh Munglani.

These 25 people used the Lightning Process.


“The most amazing day was when Rosie played in a football tournament 2 weekends ago. To be honest I did wonder if she would ever play a football match again last year, never mind a whole day of football! She loved every minute of it as did we all watching her.”



“If there is anything I can do to help ‘spread the word’ on the lightning process then I will do it. I feel so sad that there are people sitting at home right now, suffering with ME (and many other problems) who’s lives can be transformed so easily.” – Tracy, mother of 16 year old Polly, 2 weeks after Polly completed the Lightning Process®.

“I’m on a real high, and loving every minute of it. Writing for an hour every morning, getting up earlier, doing Tai Chi, walking further each day – the dog is complaining that she just isn’t up for it! And I haven’t used my blue card since your sessions and have given my wheelchair away. People are just beginning to notice that I have arrived by foot not car which is fun!” – Anne, after 20 years of ME

I am based in East Anglia, with training programmes held in Suffolk, Cambridge and Surrey. I travel to see people for home visits.

I am currently licensed to work in Romania.

 

[Molly98]

I am based in East Anglia, with training programmes held in Suffolk, Cambridge and Surrey. I travel to see people for home visits.

I wonder if she would home visit us down in Devon @Countrygirl , I am a bit bored of staring at my bedroom walls and fancy jumping in some circles for the pure novelty, I am not sure that we would not be collapsing in a hysterical fit of giggles though @Countrygirl. I hope you have good bladder control, jumping in circles while giggling hysterically may be a bit of a dangerous combination.

Problem is I am not sure I can physically do the jumping and I left my pogo stick down the Phoenix pub if my memory served me right .... and my labradoodle who was doing my pogo therapy for me.

We really must blow the cobwebs away and open up the Phoenix again for a good old knees up again soon

Maybe we need to set a date and time, I don't drink on weekdays and I am only allowed out under chaperone at weekends

 

[Dolphin]

There is an interesting account from someone who had paid for a Lightning Process programme on the MEA Facebook page:

https://www.facebook.com/meassociation/


CS

This, I guess

https://www.facebook.com/meassociat...1551821941542125&comment_tracking={"tn":"R9"}

I'm a little embarrassed to say that I went through the lightning process under Kathy Kent in 2010. It was like being brainwashed and while it was moderately helpful for anxiety, it only gave a short lived false impression of improvement of physical symptoms and really messes with your head in potentially very damaging ways. What a waste of time, energy and lots of money. I was sucked in by her claims being rather naive and desperate to get well. Glad the MEA are on the case. Thanks so much for all your hard work Dr Shepherd, it means so much to have such a dedicated advocate.