The lead author, Trish Greenhalgh, is quite well-known in the evidence-based medicine community at least in the UK
From 2014: http://www.bmj.com/content/348/bmj.g2451
I recall reading her complain about how the system treated her after her accident which may have informed this criticism of evidence-based medicine.
From 2014: http://www.bmj.com/content/348/bmj.g2451
Biography
Trish Greenhalgh leads a double life. On the one hand she is an ardent supporter of evidence based medicine. On the other hand, she has stridently criticised the relentless pursuit and application of research evidence at the expense of considering the patient as an individual. She is professor of primary health care and the dean for research impact at Barts and the London School of Medicine and Dentistry, and a GP in north London. A keen cyclist, she recently apologised to her Twitter followers for a period of (relative) silence after falling off and breaking both arms. She is on the mend.
I recall reading her complain about how the system treated her after her accident which may have informed this criticism of evidence-based medicine.