Hey everyone Firstly, I was not sure where on this forum I should be posting this. This is going to be a short post, but I find it to be very important nonetheless. The topic is advocacy, and how you can help spread more awareness with very little effort. I used to work successfully with social media 2-4 years ago, before I got too sick to continue, I therefore had and still have a decent idea of how the social media algorithms work. The movie 'Unrest' recently released an official trailer for the movie on its Facebook page. I am always extremely pleased with how well Jennifer B, is running her social media accounts. The posts on her Facebook page always get a large amounts of interaction with her followers on her social media accounts (likes, comments and shares). What I did notice this time though, was that her trailer had a massive 2,900 shares within 21 hours of her post being posted. This is great! The post also had 2,200 likes, which is also impressive. But there is no reason her post should have more shares than likes. A 'like' might not seem like much, especially with the low amount of effort involved in just liking a post. But the truth is a 'like' counts as an interaction on Facebook, and therefore has an important effect on how much traction a Facebook post gets. Liking a Facebook post also makes sure that some of your Facebook friends see the activity in their homefeed just like when you share a post! Except a like comes off as much less aggressive, I mean, hey, it isn't your fault that your friends happen to see what you like on Facebook, its that pesky algorithms fault! To make a needlessly long story short. Compared to the extremely low effort in liking something, a like actually goes an incredible long way. So next time you see an important CFS / ME post that you want shared with your friends, just give it a quick like! Even if you decide to share the post, make sure to like the original post as well! If you want to go all out advocacy and make sure that you get the maximum bang for your buck, then make sure to comment on the Facebook post as well. You do not even have to make a long post. Just post something like ''Wow, great video'', ''Impressive'' or ''Great work XXX''. Even tagging a friend in a CFS / ME video can have a large effect! (Facebook loves when people tag each other in videoes, abuse this!!) So remember to spread the word to your CFS / ME friends. A simple ''like'' goes a long long way on Facebook!!