New blog post on Persuasion, Reframing, Facebook and Twitter Ads

[Jenny TipsforME]

I've just posted about the techniques I'm using and what I've learned preparing for ME Awareness Day.

http://forums.phoenixrising.me/inde...s-persuasion-and-reframing-me-awareness.1956/

Thought it was probably worth adding a link here, as thread wise this is the natural location for the topic.

 

[barbc56]

I almost missed this and am glad I found this thread. Quite impressive information. Tx

 

[Jenny TipsforME]

Thanks. I'll write up the results of the Facebook and Twitter ad experiment.

 

[Jenny TipsforME]

This is the writeup of how it went (but you do also need to read the blog linked above for it to make sense)

https://tipsforme.files.wordpress.c...witter-ad-experiment-for-me-awareness-day.pdf

 

[Jenny TipsforME]

In summary if I was going to do this again advice to myself would be:
1 Medic response would be good to build on with targeted ads, relevant wording and pictures
2 Combined with this people seem to respond to the link with Florence Nightingale (it is also #InternationalNursesDay). There is a lot of scope to build on this - nursing, she invented piecharts (and we have some showing ME relatively underfunded), the history of her illness
3 write different ads for Facebook and Twitter
4 avoid text in images for Facebook but this works well in twitter
5 don't neglect free tactics such as asking influential people to retweet