I've been posting about easy no-cost (money nor time) fundraising programs from time to time for a couple years, such as eScrip and Benefit Mobile. In that time, exactly 1 person other than myself has signed up. Based on thread view counts, I estimate that maybe 100-200 people have seen the posts. So there is an action rate of maybe 0.5%. The average person who uses eScrip and Benefit could contribute somewhere between $200-1000 per year at no cost to themselves in money nor time (maybe a few minutes). There are tens of thousands of people on these forums plus Facebook and Twitter. If only 100 people acted on these fundraising programs, that would be enough money to hire a researcher (which Ron Davis said is basically the bottleneck). So can I get some help debugging this? Many people sign up for AmazonSmile to earn 0.5% for a ME/CFS nonprofit. The average person contributes probably less than $5/yr from AmazonSmile to ME/CFS nonprofits. With the same amount of time and effort, a one-time sign-up that you never need to look at again, on eScrip you can earn 5% (10X the rate) and on a higher spending amount (since I think households spend more on groceries than on Amazon), to come out to several hundred dollars per year. Why are people willing to sign up for AmazonSmile to contribute less than $5 but not for eScrip to contribute hundreds of dollars per year? Is a 5 minute sign-up for eScrip vs. a 1 minute sign up for AmazonSmile the difference? Are people afraid to give their credit card number to eScrip but not to Amazon? Do people not understand the math? $5 vs. $500? Do people not read posts in the Fundraising topic category much? Inertia? Would people sign up if someone such as Jen Brea spread the same message? Or if the message was posted via OMF Facebook page? Similar questions for Benefit Mobile where you just use e-gift cards on your smartphone instead of your credit/debit card to pay for purchase at a vast number of U.S. retailers and their payouts are on average about 5%, 10X higher than the AmazonSmile and iGive programs that people are participating in. What would get you to sign up?