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Britons under-report calorie intake, study suggests

A

AndyPR

Senior Member
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Guiding the lifeboats to safer waters.
Thought this was interesting, particularly with all those BPS studies out there that rely on self reported assessments of effectiveness instead of using objective measures.

Britons are under-reporting their daily calorie consumption - potentially misleading policymakers attempting to curb obesity, research suggests.

The Behavioural Insights Team points to scientific and economic data showing people eat 3,000 calories, compared to the 2,000 cited in official surveys.
Click to expand...

http://www.bbc.co.uk/news/health-36988065
 
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