WASHINGTON POST AD WINNER IS THE VIRUS AD - IN WASHINGTON POST ON MONDAY 6 DECEMBER 2010
We have much pleasure in announcing that the Virus Ad will go forward for publication in The Washington Post. It will appear in the Dec. 6 issue.This striking, accurate and bold ad received 51% of the patient votes. A total of 431 patients participated in the voting. We want to thank Lynn Bousquet for her time and sharing her 20 years of advertising experience to our MCWPA effort.
We also want to thank all who worked so hard in donating their time in the design of these hard-hitting ads. Many patients said that they had trouble deciding because they were all good, in their own way. Patient feedback a few weeks ago contributed greatly to the end result.
Go here to see the final version. http://mcwpa.org/2010/12/ad-winner-publication-monday/
We also noticed that many patients went to great effort, asking relatives and printing the ads to see which one they liked the best. This shows great interest and the realization that this is important. We are making history. Our action is unprecedented.
We will be saving the other ads and will be using some of the information on the MCWPA website. Please take some time and see the additions we have made to this website recently. We also will save them for possible future publication.
Look for announcements in the Patient Discussion forum in the next 48 hours with instructions on how you can use this ad so it has a bigger impact.
Also, we will continue to use our Facebook Cause page for keeping you informed of matters as they develop.
We will also be sending a press release to international news media.
MCWPA TEAM (WWW.MCWPA.ORG)