The great disruption Ken Auletta argues that it isnt the scope of the impact, it is the speed of the change that should have us concerned about the power of Google This is a short enjoyable excerpt from his talk re the power of Google. I think I'm starting to see that most of our advocacy groups are like old-time advertisers - "they're committing suicide, but calling it murder" or aren't even aware that they are committing suicide. The internet is only 9 years old really (give me leeway on the numbers - my brain you know), and facebook under 5 I think. The impact of the change is like that of the gutenberg press, electricity, the computer - but the speed of change is what has left so many older organizations behind. I love and am amazed at how much advocacy we are doing. And we need to do it as it isn't being done. But I wonder about tapping into the information, connections and wisdom gathered over the years by the established groups. Can we liaise better with them, mutually use one another better? Help them out of the dark ages, or at least send an open invite, and leave some bread crumbs if they don't join right away? I don't know. An image comes to mind that maybe we're some of the first who have gotten up on our boards and are surfing the new waves rolling in, while most of the established groups have either just jumped into the water with their boards and have started paddling out or are still back on shore wondering if they're up to the waves.