1. Patients launch a $1.27 million crowdfunding campaign for ME/CFS gut microbiome study.
    Check out the website, Facebook and Twitter. Join in donate and spread the word!
ME/CFS and the Magic of the Canine Factor
There's been plenty of research indicating that having pets is good for your health. I never really noticed any particular benefits to having cats, though that may have had more to do with my cats. They've been fairly indifferent to my presence and we've shared a live-and-let-live...
Discuss the article on the Forums.

SIX Advertisement Samples for the Washington Post - Review & Comment by 31 Oct!

Discussion in 'Media, Interviews, Blogs, Talks, Events about XMRV' started by muffin, Oct 28, 2010.

  1. pictureofhealth

    pictureofhealth XMRV - L'Agent du Jour

    Messages:
    534
    Likes:
    1
    Europe
    Ads 3 & 6 stand out to me. They are visually arresting at first glance, so immediately the reader will look at them, but not too overwhelming with detail when they start to read it.

    I realise you are appealing intially to reporters, but agreed with Xandoff and Marco - somehow you have to link this illness to the public/ general concern ie to answer the - 'Why should we Care?' question very clearly.

    That's why I like 6 because it includes the: 'According to the CDC ...' para which links the illness with the general public (which includes reporters), it adds the word 'mysterious' which arouses curiosity, and it links ME/CFS with other disabling illnesses that the public do understand already (heart disease etc).

    1. V Good design & really like the idea that XMRV 'raises questions', but poss too much info at first glance & not enough general reader appeal IMO?

    2. Recumbent man + illness immediately to me = AIDS.

    *3. LIKE most, but need link to public (eg Marco's suggestion 'Have YOU got the X-Factor?' or something like).

    4. Same as 3 but no image to draw readers' attention, so prefer 3.

    5. Great pic of Rivka (obviously! :), but way too much info for anyone other than us to be interested IMO.

    *6. LIKE, lots of info but done in a way that links the illness to the general population & other illnesses they do understand & draws them in with 'mystery illness'. Also raises questions, doesn't just state that 'in blood supply' - leaves reader open to more possibilities.

    I think that we still have to be quite careful exactly how we link XMRV with ME/CFS and the Blood Supply even though many countries have taken precautionary steps - its not technically 'proven' yet, although strongly suspected (& for that reason alone media may not print if seen as too much scaremongering without scientific evidence - all they need to do is make x1 phone call to FDA/NIH to find out).

    If the blood scare remains unproven or XMRV doesn't 'pan out' for ME/CFS, we may end up with 'egg on our faces'. Perhaps its best to simply raise possibilities at this stage - which is why I like Ad 6.

    Wow, thank you so much to everyone who has worked so hard to design these. Sorry much longer reply than I ever intended, but got really into it!!!

    Good luck (even though I am in UK) !
  2. muffin

    muffin Senior Member

    Messages:
    940
    Likes:
    5
    USA!
    Please post your ad comments on the www.mcwpa.org forum not here

    http://forum.mcwpa.org/index.php

    You can register for access to the site and then hit the forum "Print Advertisements-
    Ideas and feedback"
    Password: action

    You can chat about your ideas on the ADs here if you like but if you want the Advisors to read your comments and take them into consideration for changes then you must go to the forum site shown above. We have gotten quite a bit of comments and they are really insightful, thoughtful, and helpful. So please keep looking and adding. You have until 31 Oct to respond!

    We want your ideas and comments so that the ADs are even better with more eyes and brains looking at them. So please go there and not here to give us your input. Voting is also on the website/forum as well. Thanks! The MCWPA Team :thumbsup:
  3. dannybex

    dannybex Senior Member

    Messages:
    2,139
    Likes:
    501
    Seattle
    Hi Muffin -- I've tried to register repeatedly -- both yesterday and today -- and keep running into a roadblock with the 'captcha' thingy. I'm pretty sure I'm typing in the correct case-sensitive combo of letters/numbers, to no avail.

    So if you'd like to pass this on...my vote is for either number 3 or number 4.
  4. hensue

    hensue Senior Member

    Messages:
    269
    Likes:
    0
    Hey it is working now everyone can post.
  5. RivkaRivka

    RivkaRivka Senior Member

    Messages:
    324
    Likes:
    119
    excellently written!
  6. RivkaRivka

    RivkaRivka Senior Member

    Messages:
    324
    Likes:
    119
    all the ads are excellent -- and beautiful to boot. i plan to comment on them shortly.

    everyone, get yr comments in before the end of sunday night.
  7. jimbob

    jimbob ME/CFS84-XMRV+

    Messages:
    321
    Likes:
    8
    myrtle beach, s.c.
    All the ads are good, but #6 seems to do it for me.
  8. muffin

    muffin Senior Member

    Messages:
    940
    Likes:
    5
    USA!
    Did you all post your comments on the www.mcwpa.org website for review?

    Please also keep text that you have written (Riv) so that it can be used in other areas.

    Go and review - get your comments onto the website.

    Speak UP now!
  9. Sasha

    Sasha Fine, thank you

    Messages:
    7,447
    Likes:
    5,322
    UK


    I've registered and I'm on that index page but I can't see how to find that forum. Can anybody help me navigate to it? Is there a direct link? I'm looking at a page with just a top level index. I've done a search and can't find the thread.
  10. Sasha

    Sasha Fine, thank you

    Messages:
    7,447
    Likes:
    5,322
    UK
    Actually I think I've found the thread but it's called something different - here's a direct link, though you may need to be logged in to reach it. I went to Forum (botton section of index page), clicked on "Media & Public Relations" and then "Vote for the XMRV Newspaper Ad". All the other forum topic headings were showing zero threads, zero posts.

    Please correct me if I'm wrong on this, someone in the know! Other people may also be having problems.

    ETA: I'm trying to leave a comment on the board rather than to vote, though I'll do that too if I can find where.
  11. caledonia

    caledonia

    Messages:
    2,695
    Likes:
    1,290
    Cincinnati, OH, USA
    You have to register and login to see the comment section. It's called Print Advertisements. Once you click on the Print Advertisements title, there is a further password, "action".
  12. Sasha

    Sasha Fine, thank you

    Messages:
    7,447
    Likes:
    5,322
    UK
    Thanks Caledonia! Now I see it.
  13. muffin

    muffin Senior Member

    Messages:
    940
    Likes:
    5
    USA!
    The Six ADs were Reviewed with tons of great comments

    Thank you all for taking the time and energy to give some really great comments for the six ADs.
    Shortly, after the Advisors and graphics artists do their thing the ADs will be back out for voting.
    So please pay attention! We will ensure to alert everyone ahead of time so that they can vote.
    IF for some reason you can not get to the website, we will figure a work-around for you.

    It does seem that issues with getting to the website are getting fixed. Hit the website and see the many comments and ideas that are now out there. People ARE going there and posting their ideas and thoughts.

    Great commetns!!! Soon we vote and then you will be alerted when it hits the Post.
    MCWPA Team
  14. ggingues

    ggingues $10 gift code at iHerb GAS343 of $40

    Messages:
    3,889
    Likes:
    757
    Concord, NH
    So what is the game plan for putting this out, by that I mean, are we waiting for a big event or just when we are ready to publish? I take it we have enough money for a 1-time ad now?

    GG

    Thanks!

See more popular forum discussions.

Share This Page