The letter looks pretty good. I think you will find it will be similar to the content of the MCWPA ads. How about something like this? The sci fi tv series Jericho from a few years back got cancelled. One of the main characters had a line with the word "nuts" in it. So in protest, a bunch of the viewers got organized, set up their own website, and sent peanuts to the network. There were peanuts everywhere - 40,000 lbs! The network responded by resurrecting the show (at least for awhile) and then they gave it a satisfying ending instead of just cutting it off like they were originally going to do. Google "Jericho" and "nuts" and you'll get some interesting news stories. At any rate, I like the idea of the red paper, but better yet, some 3-dimensional object that would symbolize us. Instead of red paper, how about bottles of Halloween fake blood? A lot of the "nuts" people got a nut distributor to ship the nuts to the network for them. Some setup like that would make it really easy - just a phone call and a credit card.