[For those involved in fund-raising (cf. just looking for votes), perhaps this might be of interest. I read it and thought it was interesting (but I have read little previously on fund-raising, or indeed sales and marketing). ] -------------------- https://www.gov.uk/government/publications/applying-behavioural-insights-to-charitable-giving Research and analysis Applying behavioural insights to charitable giving Organisations: Cabinet Office+ 1 other Published: 28 May 2013 Policy: Promoting social action: encouraging and enabling people to play a more active part in society Document Applying behavioural insights to charitable giving Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences. PDF, 1.27MB, 25 pages https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/203286/BIT_Charitable_Giving_Paper.pdf Detail This paper, published by the Behavioural Insights Team in the Cabinet Office in partnership with the Charities Aid Foundation, shows how insights from the behavioural sciences can help charities to increase donations. As well as setting out key insights from the academic literature, the paper reveals the results from 5 randomised controlled trials conducted with a range of large organisations that show how charitable donations have been increased in practice.