Phoenix Rising tells QMUL: release the PACE trial data
Mark Berry, Acting CEO of Phoenix Rising, presents the Board of Directors’ open letter to Queen Mary University of London (QMUL) urging them to release the PACE trial data, and hopes that other non-UK organisations will join British charities in the same request...
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(Not ME/CFS-specific) "Applying behavioural insights to charitable giving"

Discussion in 'Fundraising' started by Dolphin, Jun 20, 2013.

  1. Dolphin

    Dolphin Senior Member

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    [For those involved in fund-raising (cf. just looking for votes), perhaps this might be of interest. I read it and thought it was interesting (but I have read little previously on fund-raising, or indeed sales and marketing). ]

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    https://www.gov.uk/government/publications/applying-behavioural-insights-to-charitable-giving

    Research and analysis
    Applying behavioural insights to charitable giving
    Organisations: Cabinet Office+ 1 other
    Published: 28 May 2013

    Policy: Promoting social action: encouraging and enabling people to play a more active part in society

    Document

    Applying behavioural insights to charitable giving

    Research from the Behavioural Insights Team, or Nudge Unit, shows how charity donations can be increased by using behavioural sciences.

    PDF, 1.27MB, 25 pages
    https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/203286/BIT_Charitable_Giving_Paper.pdf

    Detail

    This paper, published by the Behavioural Insights Team in the Cabinet Office in partnership with the Charities Aid Foundation, shows how insights from the behavioural sciences can help charities to increase donations.

    As well as setting out key insights from the academic literature, the paper reveals the results from 5 randomised controlled trials conducted with a range of large organisations that show how charitable donations have been increased in practice.
     
    Sasha likes this.
  2. Sasha

    Sasha Fine, thank you

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    UK
    I'm reading it - it's very interesting!
     
    Dolphin likes this.

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