The Swedish Social Insurance Agency (Försäkringskassan, a government agency) has launched a new ad campaign. Its main aim is to lower the number of people being on sick leave/receiving sickness benefit, by "informing and educating" the public, employers, government agencies, and the health care system... The campaign goes by the name "Team Sweden", and some of the main messages are "We ask what your work capacity is, not how ill you are", "Everyone is needed in Team Sweden", and they frequently emphasise that "being on sick leave is not always the best treatment". The ad campaign costs approx 23 million SEK (2.7 million USD, 2.4 million EUR) and runs from September 9 until the middle of November. There's a website: http://www.forsakringskassan.se/lagetsverige ...and there are commercials on TV, ads, posts on social media etc. Here's the pressrelease (in Swedish). Really really ugly stuff, piling on on top of the already existing prejudices, harms, bullying, disability cuts, poverty etc etc etc... A massive blow and insult to people who are too ill to work... This isn't the first time. There was a similar campaign in 2008, which cost approx 15 million SEK at the time (1.75 million USD, 1.56 million EUR).