charles shepherd
Senior Member
- Messages
- 2,239
ME Association complaints lead to banning of two internet ads | 8 October 2014
An internet advertisement for something called “The M.E. Cures PIONEERS OF THE SMILE M.E. CURES PROGRAMME” has today been banned by the Advertising Standards Authority (ASA) following a complaint by the ME Association.
Text on the page referred to the suitability and benefits of ‘Smile Qigong’ for people with M.E. and stated that “Benefits of Smile Qigong include raised energy levels, improved focus”.
Our medical adviser, Dr Charles Shepherd, challenged whether claims to treat M.E. in both the title of the page and the description of the therapy could be substantiated.
And a further MEA complaint by the MEA against the same company for efficacy claims for the abilities of a number of therapies to treat medical conditions was also ordered to removed. We complained that the therapies – including thermal auricular therapy, Indian head massage and Buteyko breathing – were not being administered by qualified health professionals.
The company – Sutton Medical Consulting – is run from premises in Sutton Coldfield in the West Midlands by Ron Prescott ND, who failed to answer the criticisms.
More information, including the full ASA rulings on the MEA website:
http://www.meassociation.org.uk/201...o-banning-of-two-internet-ads-8-october-2014/
Ends
An internet advertisement for something called “The M.E. Cures PIONEERS OF THE SMILE M.E. CURES PROGRAMME” has today been banned by the Advertising Standards Authority (ASA) following a complaint by the ME Association.
Text on the page referred to the suitability and benefits of ‘Smile Qigong’ for people with M.E. and stated that “Benefits of Smile Qigong include raised energy levels, improved focus”.
Our medical adviser, Dr Charles Shepherd, challenged whether claims to treat M.E. in both the title of the page and the description of the therapy could be substantiated.
And a further MEA complaint by the MEA against the same company for efficacy claims for the abilities of a number of therapies to treat medical conditions was also ordered to removed. We complained that the therapies – including thermal auricular therapy, Indian head massage and Buteyko breathing – were not being administered by qualified health professionals.
The company – Sutton Medical Consulting – is run from premises in Sutton Coldfield in the West Midlands by Ron Prescott ND, who failed to answer the criticisms.
More information, including the full ASA rulings on the MEA website:
http://www.meassociation.org.uk/201...o-banning-of-two-internet-ads-8-october-2014/
Ends