1. Patients launch $1.27 million crowdfunding campaign for ME/CFS gut microbiome study.
    Check out the website, Facebook and Twitter. Join in donate and spread the word!
New Exercise Study Brings Both Illumination and Questions
Simon McGrath looks at new objective evidence of abnormal response to exercise in ME/CFS patients, and the questions that researchers are still trying to answer ...
Discuss the article on the Forums.

ME Cure Clinic, Bedford - any experience?

Discussion in 'Alternative Therapies' started by cookiecream, May 31, 2013.

  1. ukxmrv

    ukxmrv Senior Member

    Messages:
    3,507
    Likes:
    2,040
    London
    Someone brought a complaint about their website to the ASA in the UK

    http://www.asa.org.uk/Rulings/Adjudications/2013/9/Kaizen-Clinic-Ltd/SHP_ADJ_234860.aspx

    (snip)
    1. Upheld

    The ASA noted the ad offered "The ME Cure Clinic Treatment Programme" and made multiple references to the ability of the treatment to cure ME. We also considered the references to the advertiser's name, the ME Cure Clinic, implied efficacy of the programme. In the absence of robust documentary evidence to demonstrate that the programme could cure ME, we concluded that the efficacy claims had not been substantiated and therefore breached the Code.

    On this point, the ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation) and 12.1 and 12.6 (Medicines, medical devices, health-related products and beauty products).

    2. Upheld

    The ad stated "The ME Clinic Guarantee Significant Improvement within 2 months" and "we are so confident of our success, we promise that if the ME Cure Clinic Treatment programme has not been able to significantly improve your condition within two months we will refund the cost of your treatment in full!". In conjunction with the further claims that the treatment could cure ME, we considered consumers would understand the references to the guarantee implied that the treatment guaranteed a cure for ME. Because we had not seen robust documentary to demonstrate that, we concluded that the references to the money back guarantee were likely to mislead.

    On this point, the ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.7 (Substantiation) and 12.1 and 12.6 (Medicines, medical devices, health-related products and beauty products).

    ((end))
     
    merylg, SOC, Valentijn and 4 others like this.
  2. Tito

    Tito Senior Member

    Messages:
    300
    Likes:
    407
    Let's see how long it will take them to change their website...
     
    peggy-sue likes this.

See more popular forum discussions.

Share This Page