It's a good start. Even better would be initiatives that ensure that children eat fruit and veg from an early age, such as this one in the UK: http://www.nhs.uk/Livewell/5ADAY/Pages/Schoolscheme.aspx I'd like to see schemes like this extended to older children, and to workplaces, for example. One crazy thing I see in the UK is the junk food available in hospitals, both in vending machines and in on-site shops. When I have been in hospital as an in-patient or outpatient I have not even been able to find straightforward packets of nuts, for example - only nuts that have been given various coatings like honey or chocolate! I was astonished to see a teenage girl on UK TV who could not identify a cauliflower!