I think exploring a crowdfunding mechanism is a great idea. Kickstarter is the main one that comes to mind but there are other sites doing a similar thing now as well. They are all a bit different. I recently crowd funded another study through one called "Fundrazr" so I know its possible. There was also a segment on NPR yesterday talking about crowd funding scientific research: http://hereandnow.wbur.org/2013/09/17/scientists-funding-research In my mind, crowdfunding seems like it could be a good option for this study because there is a lot of media coverage on it, its very easy to donate using a credit card, its amenable to promotion via social media, and its easy to get people focused because the various crowdfunding sites provide an easy window into how close the effort is to achieving the goal, updates/communications from the project, etc.. I think the first thing to do would be to reach out to Dr. Lipkin to see if he would accept/cooperate with such a mechanism. It would also be good to understand exactly how much money they are looking for. Also maybe they already have a mechanism to raise money set up that we could use. In any case, I'd guess that the fundraising program would have to be set up to deposit into their account for the study.