@teejkay - If you think any of the ideas could be useful in brochures, feel free to run with them. I'm going to have to ease off for a few days, but I'm all about the initial idea anyway, so if the start point is useful, it's probably better for someone else to use it. @charityfundraiser - It is more vague, but to my mind more inclusive. It was this thread that caused the ideas to appear, but you're right, it's not helping re-branding. Maybe there should be a 'future ad campaign' thread. (I only mentioned it at the end of one of my posts, but the umbrella logo is more of a placeholder for a global ME/CFS name, charity or web address) Agreed, but we can't guarantee which of us will be fit to put one together when the time comes. Certainly if it needs to be done quickly. If we can get a start and build a bunch of themes and ideas in advance, it could help when the time does come. Let's get US on the bus!