What is non-enriched rice though? Enriched rice is white rice which has been mixed with an assortment of vitamins and nutrients to make it more nutritious. Many companies make enriched rice, and the packaging usually clearly indicates the level of enrichment in the grain, although those levels may vary after cooking, depending on how the rice is cooked. Most grocers carry several styles of enriched rice, from enriched short grain sushi rice to long grain jasmine rice. When rice is processed into white rice, a great deal of the nutritional value is lost. The fiber and nutrient rich outer bran is stripped first, leaving behind the germ and endosperm. In many cases, the nutritious germ is lost as well during the polishing process. As a result, white rice is not terribly nutritious, naturally. Therefore, some producers add vitamins and minerals back in after the rice has been processed, or they include vitamin pellets in their sacks of rice so that their rice will provide more nutritional value. Especially in developing nations, enriched rice is extremely important. Since rice is a staple food for millions of people around the world, it is important for rice to be highly nutritious. In regions with a high volume of white rice consumption, nutritional deficiencies have been noted. It is hoped that sales of enriched rice will reverse this trend, by supplementing the daily diet with more vitamins and minerals. Non- enriched rice, (Plan rice with nothing added).