How do we use this wonderful tool, the internet, to further our collective interests? How do we use basic internet marketing tools to further our aims? How do we collectively use keywords and other strategies to move our message to the fore on Google and other search engines? And, how do we counter messages posed by adversaries using these tools? I don't know the answers to these questions but I feel sure a concerted, organized effort on our part to co-opt the tools of big business would be sweet and effective. Does anyone know how to do this?!