is 'serum' the same as plasma? and could whatever is going wrong originate in the lymphatic system
Serum and plasma are the liquid part of blood, minus all the cells.
The difference is the presence (plasma) or absence (serum) of clotting factors. In other words, serum is the liquid which remains after blood has clotted. Clotting factors like fibrinogen are removed in the clotting process.
Plasma is the liquid part of blood which has been treated with an anticoagulant so it doesn't clot. It contains clotting factors in addition to all the things found in serum. Plasma is the liquid part of blood as it circulates in the body.
The lymphatic system is part of the circulatory system. The lymphatic vessels drain the interstitial fluid - ie the fluid surrounding tissues in the body - and return it to the blood. The origin of the interstitial fluid is the blood - ie the liquid in blood and lymph is essentially the same.
However the lymphatic fluid has been in contact with different things from the blood circulation, most notably cells of the immune system and also of course all the tissues of the body.
So it is possible that whatever it is that is different about plasma in CFS/ME has arrived in the blood via the lymphatics.