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Join the National PR Campaign for ME: Power to the Patient (P2tP)

Nielk submitted a new blog post:

Join the National PR Campaign for ME/CFS: Power to the Patient (P2tP)

Have you had enough of all the neglect and abuse of ME/CFS patients? Gabby Klein says now is the time for a National PR Campaign for ME/CFS to impress a change. Join the Patient Revolution to restore power to ME patients ...


Thirty years of neglect, incompetence and malfeasance by the Department of Human services (HHS) have rendered ME patients angry, frustrated and disgruntled. They remain invisible, misunderstood and very sick.

Any possible advance in the science of the disease has been squashed by the gross lack of funding by NIH for this severe disabling disease. In addition, the lack of education of the disease in medical schools has insured the lack of care for patients nationwide.

Most importantly, we are not any closer to finding a possible treatment or cure to help the one million patients in the United States.

Grassroots efforts by active, courageous patient advocates have been well appreciated but have not been able to gather the mass effort that is needed to fight for real change.

Unlike the demonstrations of, “Act Up” for AIDS patients or “Occupy” against Wall Street, the ME/CFS community is just too severely affected and is unable to garner the strength that is needed to take the steps necessary for such a campaign.

To the rescue comes the organization “MEadvocacy”, which is run by volunteer patient advocates.

It is a project of May12.org, a nonprofit organization. Their mission is to promote and support the advocacy efforts of our expert researchers, clinicians and patient advocates. Fulfilling the need for a central ME/CFS advocacy organization, the website was launched seven months ago.

Since then, they have rapidly become a community of over 550 members and 4,000 social media contacts, all of whom are interested in taking action on issues facing ME/CFS patients. They have already supported 19 advocate campaigns. Please see their websites HERE.

ME Advocacy has recently acquired a proposal from an excellent Public Relations firm “Crowds on Demand” to work with our community. The PR firm, with a six month contract, will contact media, arrange interviews on high profile shows (particularly morning shows), organize demonstrations and recruit policy makers to join the fight.

The 30 years of patient neglect and HHS malfeasance

Including but not limited to:

- Minimal funding by the NIH for research into ME/CFS (less than for male pattern baldness, or $5 per patient per year)

- Each research project is so small as to render it unimportant. Larger research projects or larger replications of past studies do not get funding. See the story of Dr. Lipkin’s Microbe Discovery Project that was rejected by NIH and is now in the process of being crowd funded by patients and their families. HERE

- The majority of funding is focused on a psych slant on the disease in order to falsely pretend that it is only a functional somatoform illness

- Hijacking the name from the initial Myalgic Encephalomyelitis to Chronic Fatigue Syndrome by CDC in the hope that the illness will not be taken seriously

- Ignoring the history of the disease and the several outbreaks that have been documented

- Insistence by the CDC to promote harmful treatments such as CBT and GET on their website which has proven to be harmful to patients, and refusal to change it when urged by CFSAC members, experts, advocates and patients

- Dismal amount and quality of medical school and doctor education of the disease, thereby withholding expert care from patients

- Refusal to comply with the myriad of CFSAC recommendations by CFSAC members in order to advance the science and care of patients

- Refusal by the CDC to include two-day exercise testing on patients in their multi-site study regardless of the constant urging by all stakeholders

- Refusal by the CDC to include PEM as the hallmark symptom of the disease their website and diagnostic criteria as advocated by ME/CFS experts

- HHS’ ill-devised and needless processes, the IOM, P2P and CDC multi-site study, in order to redefine the real serious disease ME/CFS into a functional somatoform entity. The processes are using unsound scientific methods and committee members who are ignorant of the disease, despite the urging by all stakeholders that these processes are completely flawed and have the potential to harm patients

- Refusal by the HHs to listen to the ME/CFS stakeholders, experts, advocates and patients who urged HHS to adopt the Canadian Consensus Criteria( CCC) now

- Past CDC’s misappropriation of funds meant for ME/CFS research

- Delay and refusal by NIH to provide FOIA requested documents regarding the IOM and P2P contract

- By their refusal to provide the said FOIA documents, the HHS has forced a patient/advocate/attorney at personal financial and health expense to sue HHS/NIH in federal court to obtain the documents. This lawsuit was won by Jeannette Burmeister – see HERE.

Actions that need to be taken

- Demand that the three redefinition projects, IOM, P2P and CDC multi-site study, are stopped immediately

- Demand that the Canadian Consensus Criteria (CCC) be adopted as the official definition

- Demand appropriate funding for serious research commensurate with other serious diseases with similar impact on the patients

- Campaign to inform U.S. public policy-makers in Washington of the state of the neglect and malfeasance toward ME/CFS patients and demand action on our behalf

- Reach the national media in order to raise awareness of the severity of the disease and how the HHs has historically failed us

- Demand appropriate funding for serious research commensurate with other serious diseases with similar impact on patients

- Demonstrations to raise public awareness and increase visibility

The proposal from Crowds on Demand

With a strong Public Relations campaign, the fight to stop the unjustified redefinition of ME/CFS is an issue that we believe will resonate well with the American public.

Complete lack of visibility is the major problem the movement is experiencing. Most Americans do not know about these changing definitions because the issue has not been covered by major media outlets or championed by any high-profile policy maker. To be blunt, most Americans don’t know the reality of ME/CFS!

Hiring the innovative PR firm, Crowds on Demand, provides the opportunity to bring concerns about the NIH/CDC redefinitions to the public and get the issue the attention it deserves. The firm is known for an "outside the box" approach that has successfully assisted people and organizations in getting on the map. Unlike many firms, we do more than contact media outlets, we coordinate campaigns from the ground up involving lobbying, demonstrations and media relations.

Crowds on Demand will contact media, arrange for interviews on high-profile shows (particularly morning shows), organize demonstrations and recruit policy makers to join the fight. Moreover, we will assist in the fundraising process by helping to make strategic partnerships with influential organizations and donors.

We have agreed to work for a heavily discounted rate of $4400 per month including all of these services because we believe in the cause (normally we would charge approximately $10,000 per month for such a campaign). Furthermore, we promise results within six months and promise a 50 percent refund if the organization is not satisfied.

A PR campaign with Crowds on Demand will get the cause on the radar and help the organization raise substantial funds from a donor network. We have excelled in the past working to bring attention to non-profits. For example, Crowds on Demand has worked with a relatively unknown charity in Los Angeles that worked on homeless mental health issues. It was originally unable to fundraise much or get attention. Through its campaign with us, they substantially increased fundraising and got attention in the media.

We want to bring our success to fighting the HHS’s ludicrous redefinition campaigns and getting the CCC universally adopted.

Adam R. Swart

Email: adam@swart.org

Cell: 650-353-0083

If you agree that the time has come for a “revolution” and you would like to take part in this historical event for ME/CFS, please take time to donate HERE.



Phoenix Rising is a registered 501 c.(3) non profit. We support ME/CFS and NEID patients through rigorous reporting, reliable information, effective advocacy and the provision of online services which empower patients and help them to cope with their isolation.

There are many ways you can help Phoenix Rising to continue its work. If you feel able to offer your time and talent, we could really use some more authors, proof-readers, fundraisers, technicians etc. We’d also love to expand our Board of Directors. So, if you think you can help in any way then please contact Mark through the Forums.

And don’t forget: you can always support our efforts at no cost to yourself as you shop online! To find out more, visit Phoenix Rising’s Donate page by clicking the button below.











Continue reading the Original Blog Post
 
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I hope my post above did not offend. Maybe I can put this in another way.

My non-ME friend (who after all is a typical member of the target audience of this initiative) first read the site info about the million sufferers then read the site's call to sign the petition. He remarked immediately that for a population of a million sufferers he was surprised that only 5600 have signed the petition if it was so important. The conclusion he could see people drawing (although he did not draw it himself) was that ME can't be that bad--can't be that life-shattering--if only 0.5% of the patient population bothered to sign an important petition. Regardless of our intentions, that is the message that comes across and I am sure none of us want to have that. How can we prevent that?!
 
@vli,

I think you have some valid questions/comments that are worth discussing, but you may not receive back many responses right now because the CFSAC meeting is taking place today. I will try to respond back to you with my thoughts later today after the CFSAC meeting is finished.

Wally
 
I hope my post above did not offend. Maybe I can put this in another way.

My non-ME friend (who after all is a typical member of the target audience of this initiative) first read the site info about the million sufferers then read the site's call to sign the petition. He remarked immediately that for a population of a million sufferers he was surprised that only 5600 have signed the petition if it was so important. The conclusion he could see people drawing (although he did not draw it himself) was that ME can't be that bad--can't be that life-shattering--if only 0.5% of the patient population bothered to sign an important petition. Regardless of our intentions, that is the message that comes across and I am sure none of us want to have that. How can we prevent that?!

This is also in answer to your other post. I believe the 85% undiagnosed figure comes from a prevalence study done by Leonard Jason in 1999.

If you think think the petition it looks bad, it would be easy enough for me to take it off. It's out of date anyway. I need to update the "call to action" area too.
 
No, you should not make a big change to the site like that simply because what my one friend thought. It sounds as though you are about to add new things to the "Take Action" tab however. Is that so? If so, then I for one would be very keen to see how we can help aside from signing up and spreading the word. Thank you so much!
 
No, you should not make a big change to the site like that simply because what my one friend thought. It sounds as though you are about to add new things to the "Take Action" tab however. Is that so? If so, then I for one would be very keen to see how we can help aside from signing up and spreading the word. Thank you so much!

Donate to the National PR Campaign for ME https://meadvocacy.nationbuilder.com/donatepr
https://meadvocacy.nationbuilder.com/donatepr
This is all great feedback by the way. It sounds like I do need to refine the home page a bit.
 
No, you should not make a big change to the site like that simply because what my one friend thought. It sounds as though you are about to add new things to the "Take Action" tab however. Is that so? If so, then I for one would be very keen to see how we can help aside from signing up and spreading the word. Thank you so much!

Check out the website http://www.meadvocacy.org/ and let me know what you think. I removed all the Call to Action stuff because it's actually outdated. The main thing I want people to know about is the National PR Campaign for ME.

Did you know you can click on the large banner with the red megaphone and it will take you to more info about the Campaign?
 
I wouldn't be bothered about using paid protesters, if they were acting as obvious surrogates. Such as if each protestor had a picket sign with the ill photo (not glamor shot) or name/age/etc of an ME patient who is too ill to protest in person. Though that could work both with paid protestors as well as with family members and other advocates who want to get involved.

@caledonia , I really like this idea of @Valentijn 's: it answers the concerns I expressed over at your ME Advocacy website, which I'm reposting here:
I applaud the energy (lol!) behind this. Most of this looks awesome.
I have two - turns out, three - misgivings:

First, I am concerned about the use of actors - other movements have been discredited by the presence of "outside agitators" and I don't want the information that actors are instigating or populating protests to discredit us, which it would so easily do.
Second, - darn, in writing the first one, I forget what the second one was. CFIDS/ME brain...
Oh! Maybe it was this: if they are cornered by media to give reactions, I'd be concerned that they would not give out accurate information about this condition.
Third - this was the second one! - concern that the media would distort active protestors as representative of PWC/ME: more of, "They look perfectly healthy to me!"

So what about this: Is it possible to educate the actors thoroughly about ME so that they have a true, real-life understanding and concern about our illness? That way they can pass the straight-face test that they have friends and acquaintances with ME, and (hopefully, from their education) they would have a genuine concern for us. So that they actually become advocates, not actors. Maybe they could be trained at least by watching one of the PWC/PWME videos out there.
And it should be clear that the people out there protesting are advocates, not typical people with ME!!​
 
I hope my post above did not offend. Maybe I can put this in another way.

My non-ME friend (who after all is a typical member of the target audience of this initiative) first read the site info about the million sufferers then read the site's call to sign the petition. He remarked immediately that for a population of a million sufferers he was surprised that only 5600 have signed the petition if it was so important. The conclusion he could see people drawing (although he did not draw it himself) was that ME can't be that bad--can't be that life-shattering--if only 0.5% of the patient population bothered to sign an important petition. Regardless of our intentions, that is the message that comes across and I am sure none of us want to have that. How can we prevent that?!

On this same theme, I am finding I'm having to put together an entire marketing campaign from scratch just to fundraise for a marketing campaign. There are a zillion blogs, websites, forums and Facebook groups scattered everywhere.

It's hard to tell what has the most reach and what is going to have to the most impact.

If anybody has any ideas for where I should be doing promotion for this campaign, I'm all ears!!!
 
On this same theme, I am finding I'm having to put together an entire marketing campaign from scratch just to fundraise for a marketing campaign. There are a zillion blogs, websites, forums and Facebook groups scattered everywhere.

It's hard to tell what has the most reach and what is going to have to the most impact.

If anybody has any ideas for where I should be doing promotion for this campaign, I'm all ears!!!

i have a list of global charities, groups, blogs somewhere. Bit out of date, a year? But it might be handy? If you'd like it then let me know and I'll dig it otu.